Social Media in Hospitals

Social Media in Hospitals

Hospitals’ use of social media (Videos & Links)

VIDEO #1 - Hospitals Listening to Patients on Social Media 

Hospitals are turning to social media to engage patients and improve the patient experience, which is by its nature often frightening and unpleasant. WSJ's Laura Landro and virtual advisor Jim Burrows join Lunch Break with details. 

Laura Landro, WSJ assistant managing editor, talks about some of the main problems that hospitals are hoping their patients can help combat by being an e-advisor. Advisory counsels have been around for years but are limiting in their nature to those people who can fit around a conference table and maybe meet once a month. Today it is harder for people to meet in person. By using social media to cast a wider net it brings in more opportunities for people to meet as e-advisors and to be engaged. 

Nemours/Alfred l. DuPont Hospital's Director of Service of Excellence, Jim Burrows, talks about his personal experiences that lead him to be a virtual advisor and the benefits social media offers to former patients and families who want to help, but can't necessarily come to the hospital to do so.


Hospitals Listening to Patients on Social Media by WSJ_Live

Reference: WSJ Live (2013) Hospitals Listening to Patients on Social Media Retrieved from http://www.dailymotion.com/video/x13c6y6_hospitals-listening-to-patients-on-social-media_lifestyle

VIDEO #2 - How Social Media Affects the Hospital CIO

In the accompanying video, How Social Media Affects the Hospital CIO,  Ed Marx, CIO of Texas Health Resources referenced many valuable uses of social media in the hospitals. In one instance, he talked about a surgical case in a Texas hospital. This hospital had just begun utilizing social media the month prior. He stated: "Five years ago, Dr. Vigness, a cardiac surgeon was called to the ER to do a surgery that should have been routine. However, once Dr. Vigness cut into his patient, it revealed a situation of an unexpected heart abnormality that wasn't ever discussed in the patient notes. In fact, 20 years prior his first patient out of medical school died with this same condition. So what did Dr. Vigness do? He grabbed the computers that were in the OR and because we had opened up social media in our health system, he was able to immediately find a physician in France who had performed the procedure successfully and had written about it with pictures. Because of social media, that patient is still alive" (Marx, E. (2013). 

Marx continued to demonstrate the three key reasons social media use in hospitals is so important: 1) Social Media can transform the business of healthcare 2) Transform people's lives 3) Social media can transform the way we operate in healthcare. Marx stated that social media is the new currency of the new era and is transforming the way we do business. One-way is that social media is making things happen on a wellness basis. Two, it is engaging patients with doctors in social media helping to bring clinical effectiveness and efficiency into people's lives. Third, social media allows the collaboration between doctors around the world to work together. Marx states that social media is the future - the here and now and hospitals and doctors should embrace it to save lives and making a difference in the lives of the patients that we serve" (Marx, E. (2013).


Reference: Marx, E. (2013) How Social Media Affects the Hospital CIO Retrieved from Siemens YouTube Channel at https://www.youtube.com/watch?v=T-V91cYFpHg

HOSPITAL SOCIAL MEDIA LINKSThe links below demonstrate how different hospitals and healthcare facilities use social media. 









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Infographic: How Do Hospitals Use Social Media?

Infographic: How Do Hospitals Use Social Media?